In 1978, artist Gilbert Baker created the rainbow flag, one of the most iconic symbols of the LGBTQ pride and social movement. Last month, Baker passed away at the age of 65. To honor his legacy and the symbol he created, Ogilvy & Mather teamed up with NewFest and NYC Pride to create a new font inspired by Baker, named “Gilbert”, available fo download on the website www.typewithpride.com.

What a great way to honor someone's memory. Not only is the idea fantastic, it was executed flawlessly. Watch the video above and scroll down for some more images of the typeface in action. Want to learn more about Gilbert Baker and his rainbow flag design? Click here.